Hello! Today's tale is about our favorite client, ZeroQuad, whose projects often bring a delightful challenge. This time, they needed a universal promotion strategy applicable across their diverse projects. Challenge accepted!
Devising a strategy for promoting ZeroQuad's various projects, including an AI-assistant, a project management meta-panel "Metla", and different SaaS products, was an exciting task. Our plan needed to be robust and versatile, catering to different media sources, targeting settings, and content themes.
We immersed ourselves in strategy creation. We focused on developing an effective SMM strategy, outlining targeting and content marketing approaches, creating a media plan, and identifying potential influencers. We crafted unique setup algorithms, devised templates for quality assessments, and set KPIs to measure marketing effectiveness.
ZeroQuad received a bundle of resources - a promotion strategy, media planning schedule, influencers list, universal content plan, five setup algorithms, and a quality assessment algorithm. We also analyzed competitors for each project type and set benchmarks for KPIs. Yes, we created our competition, but supporting our Ukraine-based team was paramount. For Windi, people always come before match. Ready for the next project, ZeroQuad? We're eager to help!