Hey there! In the summer of 2021, something extraordinary happened. The sun was shining, the beats were blasting, and we at WNF had a mission. Ever heard of the Backstage project? If you haven't, grab a seat 'cause it's one thrilling ride.
Our task was to attract musicians and DJs for the Backstage project, an innovative venture under the vibrant Everness brand. It was an exciting journey, filled with beats, bytes, and a whole lot of brainstorming.
We jumped right in, initiating our strategy with exclusive interviews for a Czech music publication. It was the perfect icebreaker, a subtle introduction to the Backstage project to some of the biggest names in the industry. Then came phase two - Token distribution. Imagine an "airdrop" but much cooler! Tokens found their way to fans who were already tuned in to these musicians, creating a buzzing network of eager project enthusiasts.
Fast forward to the result, and it's pure music to our ears. Fan power worked like magic, turning our token receivers into active motivators and their favorite stars into new platform users. We've successfully welcomed 42 influencers aboard the platform! This includes big names like David Guetta, Martin Garrix, Aly & Fila, Diego Miranda, Paul Kalkbrenner, Mike Williams, Cat Dealers, Miss K8, Coone, and Radical Redemption. You heard it right! Over time, we engaged with about 112 influencers and converted 42 of them. That's a conversion rate we're pretty stoked about! Even more exciting? We distributed project tokens to a whopping 48 thousand people! That's 48 thousand potential new users that could shape the future of Backstage. We validated all of these 48k wallets, ensuring real fans were at the receiving end.
The summer of 2021 has been an exhilarating journey. We made waves, broke records, and brought the beats